Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors.
On page optimization is one of the very first step of SEO Freelancing which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Below I have tried to summarize some of the most important on-page optimization techniques for you. You can implement some of these if not all to give your site a better exposure to the search engines as well as to increase your overall CTR (Click-Through-Rate) ratio.
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1. Title Optimization
A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.Important things to include in your title:
- Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.
- Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag. A Title tag represents the whole flavor & content of your website. So if you are selling pizza online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine. (e.g. Domino’s Pizza, Order Pizza Online for Delivery – Dominos.com)
- Include your 1-800 or other toll-free numbers: Some may not agree with me on this, but I think including your phone number in the title tag does help your visitors to take a direct action! It also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). Searchers are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the authenticity of the business and the level of support. If you prefer not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.
2. Meta Tags Optimization
A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.Important things to include in your Meta Description:
- Include your Selling Point– Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP. For instance – if you sell ‘cheap web hosting’ then including a phrase like “hosting starting from only $0.99” may result in more clicks and visitors because your description will exactly match the flavor of search performed by the user.
- Keywords – Including some of your keywords will give you some advantage in Google’s relevancy algorithm.
- 1-800 or other Toll Free Numbers – if you haven’t included this already in your title, you can rather include it in your Meta description. If the users have skype installed on their system, any number on their browser will become clickable which will result in a direct skype-out call. So basically, if your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through your site.
3. Important HTML Tags
It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.Header Elements:
- Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
- Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.
- Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.
- Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
- Quote: This is very useful when you are quoting from someone.
4. Keyword Optimization & Synonyms
Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.Important elements of Keyword Optimization:
- Research: Do a proper research before you decide on your keywords. There are plenty of free tools out there that can help you to do keyword research. Some of my personal favorites are: SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.
- Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
- Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.
- Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.
- Link Building is the Key for Online Success
What is Link Building?
If you are in online business, you probably know that the success of
your business in a great extent depends on your website position in
search engines. The closer your link to the top of search results page
is, the more visitors will click on it. Thus, for webmasters, it is
important to optimize their websites for search engines and get as
higher rank for their pages as possible.
Search engine optimization is the process of taking steps with your
website to make it highly ranked by the search engines for your
desired search terms. The key element in getting a higher page rank
is link building. Building high-quality links to your website that
appear natural to search engines is one and most important step
towards increasing your page rank. - Why Are Links So Important For Your Online Success?
For two main reasons:
1) Links make your website get indexed by search engines so they
begin ranking your pages for target keywords. The higher rank in
search engines you have, the more visitors (and sales) you’ll get.
2) Search engines use links to determine how relevant your web page
is to search terms. By building links from relevant sites, you ensure
that your web page gets indexed and ranked by search enginesLink Basics
Before we get down immediately into link building strategies, let’s
look into link basics and define some most important linking
concepts…
Link Designing
Typically a link consists of two parts:
1) URL (Uniform Resource Locator). This is the web address of the
site your link points to.
2) Anchor text. This is the visible text of the link.
Example:
Free Email Templates Collection
This is the link to our website at http://www.hotemailtemplates.com
The HTML code to generate a link is
<a href="http://www.hotemailtemplates.com">Free Email Templates Collection</a>
<-----------URL------------> <-----Anchor text------>
Copyright © G-Lock Software. All Rights Reserved. Page 5
Inbound and Outbound Links
An inbound link is a link that points to your web page from a
different page hosted on someone else’s website. An outbound link is
located on your website and points to someone else’s page.
One Way and Reciprocal Links
One way link is a link that points from one web page to a page on
someone else’s website. On the picture below there is a one way link
Sometimes webmasters can agree to exchange links with each other.
Those links are called reciprocal. The picture below shows the
reciprocal links between Page 1 and Page 2.
One way links are more valuable than reciprocal links because the
search engines “guess” about the secret agreement between the
webmasters to exchange links and can often discount reciprocal links
in some degree. Yet reciprocal links can still help if they are from
most important pages.
Link Popularity and Link Reputation -
When another website links to your web page, this will be used by
search engines to vote for your website. Since search engines believe
that some links are more important than others, you’ll need to
understand the concepts of Link Popularity and Link Reputation in
order to build a natural looking link portfolio for your website.
Link Popularity is the quantity of links pointing to your web page
from other sites. It can also be determined as PageRank passed to
your web page. Some time ago, search engines ranked web pages
depending on the number of links pointing to them. It was thought
that good pages attracted more links.
Nowadays it is changed. Search engines don’t rely on the pure link
popularity anymore. They evaluate links based on their importance.
To establish your web page as important, you can: - SEO freelancer hyderabad Bangalore:
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While building Links... First of Think
about the Link Placement. Where are you going to Drop Links? It’s Matter
a Lot after Penguin Update. If your links are sideways & in the
footer you are going to be caught in next penguin Update.
2nd) Diversify your Link Building campaigns. Don't focus on only Money keywords. Build 60% Branded Links & 40-45 % Keywords with Different Variations. Link sometimes with URL related to keyword & sometimes with index page or any other pages to diversify.
3rd) Create Mixture of Dofollow / Nofollow. Don't focus on a single one if you. Then you are flagged by Search Engines.
& finally get more social & try to Link your Inner pages as much As possible.
I have a personal Experience that haven’t share on anywhere in the web... SEO campaigns with more then 40-50 Keywords are not hit by Penguin....
Less than 10 keywords are victims & I have few examples to show you. :) Top Link Building Strategies for New Sites
Building links to a new website is never easy. It requires a lot of dedication to increase the website’s visibility to quality links. So how do you go about building links to a brand new site? Let’s take a look at some of the effective linking strategies to help you accomplish this.
1. Using your own personal network
Getting links from family, friends, colleagues and clients with online presence is one very accepted way of beginning link building campaign. All you have to do is call up or email your family and friends and ask them to put a link to your new site on theirs. Tell them, how important it is to build links and they will certainly ask for a link on your website as well. Since you have already fostered a relationship with your family and friends, they will probably voice their support for you in their own websites. You can try the same strategy with other social media sites such as Facebook, Myspace, Twitter, etc.
2. Getting people to see and read your content
People are able to link to your content only if they find it in the first place. To achieve this, you need to create unique and interesting content. Avoid from writing monster paragraphs, instead, split them into smaller pieces. Make sure your content is free from grammar and spelling mistakes. Get your content translated to local languages so that your potential linkers who don’t speak English will find it easy to read. This strategy increases both readability and linkability.
3. Give and connect with bloggers
You would be surprised to know that each one of us has been gifted with talents that are helpful to others. For instance, you can help a charity in designing their website or helping them financially. In exchange, you can request and get a link to your website from theirs.
4. Helping Webmasters
One of the best link building strategies is helping out webmasters. By doing them a favor, you’re more likely to get a link. For instance, you can look for grammar and spelling mistakes, notify the webmasters and request for a link on a relevant page. If an article is missing some information or needs to be elaborated, you can reach out to the webmaster and ask if you could fill those details.
5. Link attraction
Sometimes you have to create content that naturally attracts links. This saves you time getting them manually and drives the traffic to your blog. If there’s controversy in your industry, don’t hesitate to write up a post on the opposing view. If you work it out quickly and many of them agree with you, you are a top blogger attracting links from your supporters.
6. Local newspapers
You can contribute, curate and add insight to online newspapers on a regular basis. This helps you in creating awareness about your company and drive traffic to your website.
7. Write an Article and Submit to Online Directories
Creating unique articles and submitting them to online directories is a great way to increase your website links. But make sure to submit to reputable directories that are specific to your business. After submitting, you have to fill out all the details that they ask for in the author resource or bio box at the end of the article. Thus submitting to online directories helps in far greater linkage and a better reach to the target audience.
These are the excellent strategies for new site owners to build links.
Similar like the normal world, both good and evil exist in SEO society, as well.
“Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.” PlatoGood people, a.k.a. ethical SEOs, use white hat tactics to increase the credibility of the website and make it rank in search engines for the desired key phrases. On the other hand, the evil doers, or the unethical/negative SEOs, try the reverse process. Instead of striving to rank high in search engines, they devour most of their time in cheap and low-level link building for the competitor’s website to drop its ranking.
Negative SEO sounds dangerous, but the million-dollar question is, does negative SEO work? SEOmoz recently received an unnatural link warning from Google, but according to them, neither their traffic nor their rankings were affected. Thus, the answer to this question has been a blurry one, and no one is sure about it, not even me!
So, as I didn’t have any particular clear answer to that, I thought to talk to other great professionals and see what they think about negative SEO.
Peter Attia (@PeterAttia)
In regards to negative SEO, I haven’t done any direct experimenting, so I’m not sure how much help I could be. The only case I’ve heard about is affecting rankings by only a few positions, not major movements.In my opinion, if you have an authoritative site with natural links, you really don’t have anything to worry about. Of course, cleaning up bad links definitely wouldn’t hurt.
Julie Joyce (@JulieJoyce)
From what I have personally seen, negative SEO isn’t usually done on such a scale (or using links on sites with authority) that it can affect rankings. However, I have seen people in forums talking about this being what they think is the source of falling rankings/traffic. Logically, if good links can help you, bad links should be able to hurt you, but with the recent statements and warnings issued by Google, I really don’t know what to think right now.Considering how amazingly difficult it is to build good links on good sites, I can’t imagine that conducting a negative SEO campaign would be easy for anyone. Why waste the time? If you’re able to quickly build links to attempt to hurt another site, you cannot be putting those links on sites that are worth anything, since links on good sites don’t just happen in a flash; they happen with serious hard work.
If a site is the victim of a negative link campaign and rankings or traffic do start to fall, I would make sure those bad links are indeed the reason for this, because maybe there’s something else … links aren’t always the problem. If you did determine that those links were the problem, I would get a list of them using whatever tool you like for grabbing your backlinks. If you have not done anything wrong and your profile is clean, you will need that list when you submit a reconsideration request to Google if it comes to that.
I would definitely look at the links, too, and not just verify that they are bad links based on the metrics you see in the tool that you use. If you’ve done some shady stuff yourself, you should clean up the mess YOU have created before you talk to Google, though.
Sorry to ramble so much, but in regards to whether you should clean up negative links, I’d say that it may not be worth your time if those links are ignored, but if your site keeps declining in performance online, you may have to try it.
Alessio Madeyski (@madeale)
Negative SEO exists. No doubt about this, but I’m thinking more from a user perspective: If I’m seeing some bad links in my favorite wine forum pointing to an e-shop selling shoes (for an action of the so-called negative SEO), I’m going to be pissed with that e-commerce dropping links with no sense.So it clearly exists, but rather than spending money and time removing all the bad links, why don’t we focus on creating a stronger brand awareness or doing something cool for the user? I mean, if the user trusts you, there is no bad link that can keep the user away from your site because they trust you. Bad thing is that, all the people who put lot of efforts removing all the bad links to me are in a way guilty because they know they’re not doing a great job with their clients or with their sites.
Negative SEO is such a stupid thing to do, that put a dark shadow in the whole SEO industry, even the most pure and right one, but don’t spend time on it. Create something cool, actionable, useful for the users, and you can f*ck the negative SEO off.
Jason Acidre (@jasonacidre)
In my experience, I’ve seen it work for some of our previous clients (even back when I was still a freelance consultant). There were also some who have been attacked and were publicized, which really means that negative SEO is a force to reckon with.There are so many solutions to negative SEO (I’ve even written a post about that), and cleaning up the crap links out of the profile is certainly one of those. However, the best one is still making an effort to exemplify the site as a strong brand through its core marketing campaigns, so that these unwanted links wouldn’t be able to hurt the site in terms of search rankings and even as a brand on the Web.
Jon Cooper (@PointBlankSEO)
As long as a site can get penalized in Google, then yes, negative SEO can work. I don’t know to what extreme a negative SEO attack can be, so I can’t truthfully answer this question. For questions like this, though, it’s mostly speculation.I would only make link removal an option if the client’s site is small enough. For example, if I had a relatively well-established brand with few missteps in the past with a solid link profile, and then know, I wouldn’t bother with removing those links. On the other hand, if it was a small business website with few links pointing to it beforehand, and if the bad links made up a large portion of the link profile, then yes, link removal would definitely be an option. It’s all relative to the trust and authority your site has built up prior to the attack.
Bottom line: Nobody exactly knows how dangerous negative SEO is, but from my personal experience and the thoughts from the pro desk, it is clear that negative SEO does exist and it can hurt your website to an extent. However, there are ways to minimize the impact of negative SEO, and one of the many ways is to create amazing content and gain link from most trusted sources on the Web.
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